From the breakwall to the street, we gear the locals who know San Diego best. Premium boards, pro-tuned skates, and the culture that binds us.
Curated selections for the wave and the pavement. No filler, just performance.
Shortboards, longboards, and custom shapes.
Decks, trucks, and wheels.
Boardshorts, tees, and hoodies.
Everything you need to get in the water.
Dings happen. Our expert shapers handle fiberglass, foam, and poly repairs to get your board back in the lineup fast.
Precision truck tuning, bearing cleaning, and grip installation. We keep your setup rolling smooth for the streets.
Join our weekly group rides and beginner surf clinics. Learn the break, the etiquette, and the stoke.
Pride Surf & Skate isn't just a store—it's a hub for the San Diego local scene. We started with a board and a dream, and now we're dedicated to keeping the stoke alive for the next generation.
Whether you're chasing your first green room or perfecting your kickflip, we're here to support your ride.
Stop by for a wax, a tune-up, or just to say hi. We're right in the heart of the action.
5035 Newport Ave
San Diego, CA 92107
Mon - Sat: 10am - 7pm
Sun: 10am - 6pm