Surfing and Skateboarding Lifestyle
Est. San Diego • Local & Authentic

RIDE THE
CURRENT.

From the breakwall to the street, we gear the locals who know San Diego best. Premium boards, pro-tuned skates, and the culture that binds us.

Free Shaping Lessons • Skate Shop Tuesday • Local Shapers • 5035 Newport Ave • Free Shaping Lessons • Skate Shop Tuesday

The Gear

Curated selections for the wave and the pavement. No filler, just performance.

Surfboards
Best Sellers

Surfboards

Shortboards, longboards, and custom shapes.

Skateboards

Decks, trucks, and wheels.

Skateboards

Apparel

Boardshorts, tees, and hoodies.

Apparel
San Diego Coast

Accessories & Wax

Everything you need to get in the water.

More Than A Shop

Surfboard Repair

Dings happen. Our expert shapers handle fiberglass, foam, and poly repairs to get your board back in the lineup fast.

Skate Tuning

Precision truck tuning, bearing cleaning, and grip installation. We keep your setup rolling smooth for the streets.

Lessons & Events

Join our weekly group rides and beginner surf clinics. Learn the break, the etiquette, and the stoke.

Pride Surf & Skate Team

Born on the
North Coast

Pride Surf & Skate isn't just a store—it's a hub for the San Diego local scene. We started with a board and a dream, and now we're dedicated to keeping the stoke alive for the next generation.

Whether you're chasing your first green room or perfecting your kickflip, we're here to support your ride.

  • Locally Owned & Operated
  • Expert Staff with Decades of Experience
  • Supporting Ocean Conservation

Come Hang Out

Stop by for a wax, a tune-up, or just to say hi. We're right in the heart of the action.

Location

5035 Newport Ave
San Diego, CA 92107

Hours

Mon - Sat: 10am - 7pm
Sun: 10am - 6pm

Send Us a Message

Is this your business?This is my business